Getting Traffic, Not Rankings
Depending on whom you talk to, defining Search Engine Optimization (SEO) can be a full days work.
Let’s simplify it to what’s important to you and your business.
Don’t let someone explain it to you any different than that.
The Purpose of SEO Is To Increase The Visibility Of Your Business On Search Engines To Customers Looking To Do Business With You.
The truth is, for many businesses, you may NEVER be able to rank #1 for keywords that you’re targeting. Topping power organizations, companies and websites such as a Walmart, Toyota, Wikipedia and many others for top rankings is like moving a 800lbs Gorilla, it’s not going to happen.
However, that doesn’t mean that ranking below them or simply on the 1st Page of Google is a bad thing.
Search results today are pretty skewed towards the TOP 3 rankings, in fact about 75% of organic search result traffic comes from those top spots. Sounds like a lot right?
And it is, but if a targeted keywords receives 100,000 searches a month, wouldn’t you be okay ranking #6 for that same keywords and be a part of the other 25% of traffic? That’s 25,000 of potential customers that would be able to find you on the 1st page.
That is why our company strategy and services are not geared toward top rankings. Can we work to get you top rankings, of course, but only if it makes sense to do so. No matter how much traffic you receive for #1 rankings, if that traffic DOES NOT convert to new customers, it doesn’t mean a thing. Ranking #5, #10 or even ranking on PAGE 2 is never a bad thing, when it’s generating new business and making your more money.